Bewerbung » Most papers offer no competitive protection

Maria Gini
Submitted 2018-02-10 11:54:29 Traveling does much more than be the necessary change of scene everyone needs periodically. Whether you are struck by wanderlust or not http://www.airmax90ingrossoitalia.it/ , you might need to travel on business, to compete in sporting and other events, even to pursue higher studies. When a loved one travels, you want it to be a memorable experience. The idea behind presenting a travel gift is to make the journey more comfortable, and also to be remembered by someone who is going to a distant land air max 90 just do it italia , or will be away for long.

Keep in Mind Convenience and Utility

Breakages during travel can be quite heartbreaking, especially travel gifts in Singapore which have been given by a close family member, friend, or colleague. Therefore, avoid giving anything that is delicate air max 90 hyperfuse italia , like china vases and crockery, or needs to be handled with care like electronic gadgets and crystal ware. While a camera is a welcome gift regardless of whether the trip is for a vacation or is work related; you could also look at options which are not too expensive without compromising on quality. The metal bodied coffee travel mug or hip flask don鈥檛 get damaged easily, but are a thoughtful gesture for the person who is always on the go.

Practical gifts are equally valued: Some ideal gifts for traveling are things like adapters, which could be TSA locks; a 4-port adapter or a 5-point one; shoe bags for ease of packing; neck massage pillow to ease weariness and resultant aches; and earphones. The best part of such items is that they can be embossed with the company logo or name when you feel like using them as corporate gifts in Singapore. Since corporate gifts are distributed with a view to creating a positive image in people鈥檚 minds, and generate a sense of class air max 90 leather italia , it makes sense to present items of universal utility like mouse pads, USB thumb drives, Bluetooth speakers, and power banks.

Small Doesn鈥檛 Mean Cheap or Valueless

Desk accessories like oak photo frames, sticky notes air max 90 essential italia , key rings, and paperweights with your brand stamped on them, provide a daily reminder of your products and services. Appreciation is best when you express it - ideally with gifts - for it generates the kind of goodwill that would have been hard to come by orate gifts are an excellent way of expressing appreciation of colleagues, clients, and business associates. The recipients in turn become your company鈥檚 advertisers as they spread good word of mouth promotion.

Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers. Newspapers have been there in every step of the typical store owner's life from the very beginning. Newspapers covered his birth air max 90 off white italia , his high school graduation, his engagement, his marriage, the death of his parents and everything else.


Despite declining circulation figures and increasing ad rates, newspapers still reach large audiences air max 90 ingrosso italia , daily.


Many, if not most, retailers, lay out their own ads. It is said that over the years, merchants have come to believe the only way to get it right is to do it themselves. This thinking has given rise to the new breed of newspaper salesperson. No training air max 90 ingrosso online , just a list of customers and the daily question "Gotchyur ad ready yet?"


You should understand the newspaper's weaknesses and learn to avoid them whenever possible. The Skinny for and against newspapers.


There is no proof full page or double-truck ads are more effective than half page ads. The savings can be spent on a concurrent radio campaign or billboards.


The same with color. It looks great, but the increased cost many times does not justify the small increase in readership. Forget the color and go with more frequency.


The paper is delivered daily, but there is no need for an ad every day as the paper reaches the same readers. 3 times a week works just fine. Spend the difference in the shopper or on a supporting radio campaign.


Newspaper coupons will have a better rate of redemption with a radio chaser. Especially if the coupons are NOT in a Sunday paper competing with 85% of all coupons weekly. Think about a coupons on Tuesday with siupportiung radio to drive them to it.


What the newspaper ad person won't tell you: Less than half of newspaper readers read the entire paper. Most are skimmers. How many times through the paper does it take for you to find your own ad?


Over half of every paper is ads. Almost as bad as TV. More than two-thirds of the Sunday brick is ads.


Newspaper rates are climbing faster than the space shuttle. The smallest of ads in the smallest papers can cost over $100. One time, one shot and POW!, its at the bottom of the bird cage.


Newsstand and subscriptions prices are rising air max 90 ingrosso scontate , too. 75 cents an issue is rapidly losing to 4 quarters.


Most papers offer no competitive protection. Your ad can be placed side-by-side with the competition. Get the salesperson to guarantee you separation.


Daily newspaper numbers are dwindling. There are only a few more than 1000 daily papers. Smaller communities must rely on weeklies or papers from another area with a "local" section.


Newspapers are still a formidable advertising force. Find ways to continue to use the paper to increase store traffic, but do it with other advertising so the media mix is efficient. Don't let anyone tell you NOT to advertise in the paper.


For more about advertising, get my article "Do Your Radio Ads Work?" MailTo:RadioAds@


Career Advice: Three Secrets to Telling Your Story for Career and Life Success


By Ed Sykes



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