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When you enter the copy department of a radio station you see stress and creativity intersecting to form a radio commercial. This is an art form that is developed over time. When I was nineteen Wholesale Justin Morneau Jersey , there was an opening in the copy department of the regions number one station. The commercial load was heavy. It goes without saying, the station with the most ads is typically the favorite station. Advertisers need to reach the perspective consumers, and the best value for your advertising dollar is always with the most popular stations. The real test of the stations excellence is the copy department.


Handing copy to your radio personalities and then saying a prayer that it 'turns out? acceptable to the advertiser is sadly a common occurrence in many stations.


Here are a few tips to help your write an effective radio commercial. The bottom-line fact still remains, the more talented the copywriter, the better quality of the commercial.


First, know your voice talent. Writing a script for a ?Italian accent? without having someone on your staff who can effectively perform such an accent, renders the commercial a failure. Second Wholesale Rod Carew Jersey , keep it simple. Too many commercials lose the intent with long explanations. You need to give the listener credit that after hearing the commercial, they will catch on. Third, never look back. Keep the commercial forward thinking. Positive. Finally, the object of the commercial is to sell. Ask for the sale. The commercial was sold to an advertiser by a sales representative who had to ask for the sale. Most copy writers spend all their time being creative with ideas. The exceptional radio copywriters spend the bulk of their time being creative on how to ask for the sale.


Kress and van Leeuwen (1996) draw attention to the ‘meaning’ often ascribed to geometrical shapes. Citing Dondis (1973) they note that the square may represent ‘honesty, straightness and workmanlike meaning’ while for Thompson and Davenport (1982) it represents ‘the world and denotes order’. Circles, however, represent ‘endlessness Wholesale Bert Blyleven Jersey , warmth, protection’ (Dondis, 1973). In summarising such distinctions in semiosis, Kress and van Leeuwen point to a fundamental distinction between symbols that represent the technological world and those that represent the world of nature, the former principally involving straight lines, the latter curved ones (1996: 53).


Liungman (1995) adds into his classification the consideration of whether symbols have a single or multiple axes and whether they are open or closed. An informal analysis by the present writer of the 600 symbols in Liungman’s book would seem to show that straight lines are associated with at least the following: Strength, power Wholesale Kent Hrbek Jersey , firmness, support, ground, reason, joining, inflexibility, insistence Wholesale Joe Mauer Jersey , protection, measure, masculinity, angularity, awkwardness, dominance, hardness Wholesale Tony Oliva Jersey , and order. Curved lines seem to be associated with at least the following: Softness, flexibility, flow, smoothness, accommodation, liquid, femininity Wholesale Paul Molitor Jersey , receiving, integration, hollowness, comfort, gradualness, involvement, beauty Wholesale Harmon Killebrew Jersey , these are extreme generalisations, and there any many further categories and many exceptions. Nevertheless, just as there are semantic primes which would require expression through a symbolic system, so there may be visual primes which could be used to express semantic primes and combinations thereof. The limitations of a real character have been adequately set out by Salmon (1972, 1988), Slaughter (1982) Subbiondo (1992), Maat (2004) and Lewis (2007) Wholesale Max Kepler Jersey , and the three principal barriers being classification, ineffability and difficulty of learning. That one cannot say everything in such a character, however, is no barrier to saying something.


Sufficient studies have been carried out into lexical frequency in many languages to make it possible to decide on a prioritisation of symbols to be created through combining semantic and visual primes in such a way that essential common notions could be expressed and understood. The learning of new lexis is essential both for the limited goal of passing examinations and for the real purposes of becoming a true speaker of an L2. Given the low base from which students in English schools work (GCSE with some 1600 words and expressions) it is essential to find ways of scaffolding by which they learn a far greater amount of L2 vocabulary without constant recourse to dictionaries. If a symbolic system can be devised which gives a key to meaning and which may be learned before the undertaking of an intermediate course in the L2, then learners may be given a form of Vygotskyan scaffolding which requires thinking skills enabling them to arrive at meaning. Such a system would require careful and intelligent design, but the results would justify the effort.

The health care industry is composed of many professionals, each with their own titles and job specifications. One of them is a nurse practitioner - a registered nurse who gained higher a higher level of education such as a Master's or Doctorate Degree.

Nurse practitioners are deemed by many job analysts as the health care sector's answer to the ever-growing shortage of licensed physicians. NPs as nurse practitioners are commonly called are generally referred to as physician extenders because of some similarities of their works to the works of licensed physicians.

NPs are steps ahead to other classifications of nurses such as LVNs and nursing assistants. NPs can perform all the job duties of other nurses while being able to perform some of the jobs of a physician. Some of a physician's job that can be performed by a NP includes diagnosing and treating of illnesses. With this authority Wholesale Byron Buxton Jersey , a NP is able to prescribe medicines and administer physical examinations to patients of varying ages.
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